Renew Hair Lounge is a small local hair salon located in Schenectady, NY. The owner of Renew found herself restricted working for large salons. Many customers just couldn’t afford the price. Shortly after she opened her own salon and wanted her brand to represent quality service for an affordable price. 

To communicate this message I created an identity with a simple but refined look. The script font used for the name has a handwritten feel which makes the brand seem comforting to the customer. The san serif font used throughout the rest of the branding is very sleek and offers a professional appearance. The colors are modern yet inviting, resulting in a balance between beauty and affordability.